ride along part 3

How is the film promoted to its target audience(s) through:
Print
I believe the film is promoted through print through the key conventions in which you would associate with print media. For e.g. if I was talking about a magazine interview in which Kevin Hart and Ice Cube were being interviewed the interview would have a lot of writing and a lot of text to read from. This would not be targeted at a younger audience who would want to look at things that stand out and something which is unique and would normally go off task when reading these long texts and would not stay interested for long, on the other hand people who would be employed and older who were for e.g. going to work they would read this magazine as it would keep them entertained as well as getting key information about the movie and these people's lives. 

Broadcast
Ride along was promoted through broadcast through mainly TV interviews to raise awareness of the movie. This was done by the two main actors Ice Cube and Kevin Hart, these actors appeared on many TV shows and even on YouTube channels in which have different audiences. For e.g. The Jonathan Ross show has a mainstream target audience which targets families as it comes on at prime time TV and then they also appeared on SBTV which targets a whole different audience in youngsters who would predominantly listen to 'grime' music. Kevin Hart also appeared on Kiss FM which is a radio station which also targets music listeners, this could be promoted well as within the movie there is scenes with non diegetic sound. Within this they would have to keep the listeners entertained 

E media 
Ride along was promoted through E Media through mainly the social media accounts of the main characters. Kevin Hart who has 10 million Twitter followers played a key role in promoting the movie through his Twitter as well as his Facebook and Instagram due to his popularity. Ice Cube is also popular but I believe Kevin Hart in today's generation is more popular and I also believe that these two people would have different target audiences to each other. By this I mean Ice Cube would target an older generation due to him being a rapper a while ago and he may still have his core fans who would support him whereas Kevin Hart would have a newer generation of core fans in where he started off as a comedian. So by using retweets and retweeting fans these fans would feel acknowledged that one of their favourite actors are witnessing them. Also through Facebook they use videos of behind the scenes and just little promo's which are funny to keep the viewers entertained. Also through their Instagram in which they also do 15 second video's to promote their movie and images too in which they also use hashtags to get their message across in raising awareness of their movie. 

Cross platform approach 
I believe the producers are widening their appeal through their cross platform approach due to the different target audiences in which all three different platforms have. By targeting different audiences they would cater for a much larger audience and could then in turn have more people go watch the movie. Print as I have stated would target a working class type of person who is willing to read a lot of text. Broadcast would target a wider audience as there are many different shows the two actors have appeared on and then e media in which it is becoming ever bigger and is becoming a norm in our daily lives targets a wide audience also which allows you to see what famous celebrities are doing in their daily lives.