How is the film promoted through...
Print
Ride along is promoted through print in ways such as interviews. One particular interview in which I have seen which is related with Ride Along is the interview with the main stars Kevin Hart and Ice Cube in which they talk about their relationships together and praise each others work ethic. Ice Cube said 'You’re making the crew crack up,but when we’re shooting, you ain't got no energy. What the fuck?' He’s not like that. He’s an Energizer bunny. I don’t know if it’s coffee or cocaine.' This shows us that Ice Cube is speaking highly of his partner within the movie and that they have a good working partnership. They also go on to speak about other movies they have done with Kevin Hart also going to appear in think like a man which is a big movie in America.
Broadcast
In broadcast the two main actors appeared in many interviews in both England and America to promote their movies. Kevin Hart had interviews on the morning and on the Ellen show in America where he did not just talk about the movie but about his life. This helps promote him as well as the movie especially being on a show such the Ellen show which has a massive range of audiences so at the same time he could have been widening the target audience of ride along. He also has an interview with Kiss FM which you could hear and also listen to if you go on YouTube and within this interview he was being funny as it was on radio and he needed to keep the listeners listening. Ice Cube had an interview with Jonathon Ross in which he also promoted the movie as well as his personal life and on all three shows the pair showed humour which could give the audience an indication of how it is going to be in the movie. They also done interviews together and one was on SBTV which is a music channel on YouTube where you get to listen to up and coming artists in the UK scene this again would help broaden their target audience. This particular interview was a Q and A with fans which allows the fans to interact with these famous people which is a good way of promoting the movie as the fans would believe they are getting noticed and then may go on and watch the movie and so on.
E- media
Both of the main characters also promoted the movie through social media: Twitter, Facebook and Instagram. On these sites they promoted the movie by showing images and behind the scenes action and even some videos to go and watch the movie. They also done stuff such as retweeting fans who went to watch the movie and so they get recognition. On Instagram you can also show 15 second video clips and this was another way of promoting their film which was like a short snippet of the movie. What I saw from Ice Cube's accounts is that he rarely used to update his profiles before but due to his new movie being released he started to Tweet and post new stuff on a regular basis, this shows that social media is becoming ever important in our daily lives and is sort of becoming a norm to check our social media accounts on a daily basic. On the other hand with Kevin Hart he has 10 millions followers on Twitter and also a lot on Instagram and Facebook which shows he has a very large fan base and this would have been beneficial for promoting the film due to his popularity and he also helped the official ride along twitter account gain more followers just by promoting it in on his official account. There is also the ride along website where you get behind the scene action as well as meeting all the characters.
Similarities between each of the platforms
The main similarity between the three platforms is that they are each trying to promote the film and also the main characters at the same time. I believe in this movie the ride along as well as promoting the movie they are also trying to entertain the audiences that are within the three media platforms. As well as this they are informing the different viewers also, such as when the movie is going to be out and what the movie is going to be about etc. So each different platform as the same intention in that trying to get the message across to people to watch the movie and raising awareness of the movie.
Differences
The main difference between the three different platforms I believe is that they are targeted at different audiences. The print platform would be targeted at people who are at work in their 30's and older who when they are going to work would read the newspaper or a magazine and read the articles about ride along in the. You then have broadcast where it is targeted at a much wider audience in which you could say all ages above 15, I say this because I have stated that they promoted the movie on shows such as Jonathon Ross which is a prime time TV show and then on sites such as SBTV which is for younger people and Kiss FM which is music for a certain type of genre. The audiences for Jonathon Ross, SBTV and Kiss FM would vary hence broadcast targeting wider audiences. Social media is becoming the biggest target audience of all as everyone and anyone can make a social media account and follow famous people and so with Kevin Hart sending out a tweet anyone can see this tweet even if you don't have Twitter other people could tell you and you could also hear about what someone as tweeted, so the age group for social media doesn't really have an age limit.
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