Audience Theory

http://www.dailymail.co.uk/health/article-2246478/Playing-violent-video-games-just-20-minutes-day-encourage-aggressive-behaviour.html

How can you link this news article to the hypodermic needle theory?
I can link this article to the hypodermic theory has these types of violent games can send a message across to the the game players sort of like injecting them with information which they should take in to the real world. The message would then be accepted by the game players and they believe they could do these actions in real life. It is sort of like taking over your mind and hypnotizing you in to doing what they want. You could even say game players are helpless whilst absorbing all of the violence and basically believe anything they see. This could relate to me but in a less severe way as I play a lot of FIFA therefore after I finish playing I really feel like playing football which could relate to people who play these fighting games would feel like to have a fight with someone. 

http://www.bbc.co.uk/news/business-24801980
How can you link Jamal Edwards to the two-step flow model?  
The two step flow model could link to Jamal Edwards has he became big by himself and had no support at the time. His story says he just started with a camera and filming his mates. He then became really big and got his big break and now has his own broadcasting company which is very popular 'SBTV'. The way in which he relates to the two step flow model is that he is one of the opinion leaders of mass media out there right now which is the first step. The second step is where opinion leaders pass on their own interpretation which is what Jamal is doing and who they influence, in the article he makes it clear that he tries to influence 13-30 year olds and with this he tries to help singers and rappers become big, he does this by getting his opinion cross on trying to stay grounded and work hard. 

Uses and gratifications theory

Diversion



I believe that I'm a celebrity get me out of here relates to diversion has it I personally believe it lets you escape from your every day life and problems it includes. I say this as firstly it comes on at a late time so it is on when everyone is at home and lets you 'cool' down after a long day at work or school. It is also entertainment as it includes 'bush tucker trials' where you see celebrities undergo difficult tasks which include animals in it. This could be seen has pleasure for the viewers as these celebrities are now not in their comfort zone and obviously it is funny which helps you relieve the everyday stresses that you have. 

Personal relationships



I believe that a character such as Michael Moon from Eastenders can relate to personal relationships. I say this because I myself felt a certain type of liking towards Michael Moon and would only watch the soap for him as I found him to be an interesting and manipulative character. I wouldn't say I had an emotional attachment to him but I would say I liked him as an actor as he was different and unique to everyone else. Like he wasn't the usual typical character you would see on a soap, he was evil but you could see why people would have affection towards him as he was interesting. He also didn't have the best of lives before he died so some people could relate to him with this as they would feel the same about their lives. 

Personal Identity 



I believe that Top Boy could relate to personal identity. I believe this because it is like teaching us a way of how different types of people live. Obviously this type of living was through gangs and living the more risky way of life e.g. selling drugs. It shows us the behaviour and values of different the way they live and seeing if we could fit in the way they live. You would say that it is not the easiest way of living and that they do not live in the best parts of the country and through this we can learn about how tough life is for them and whether us ourselves could live the life they are living. 

Surveillance 



I believe that BBC Sport could relate to surveillance for myself. I believe that BBC Sport could relate to me myself has sport is something that is in my every day life and it shows me information in which I would want to know about. I go on BBC Sport to check the latest and main stories that are happening especially in football has these are my main interests. So I believe for myself not for everyone just myself this gives me information that is useful for living as Sport is something heavily involved in my life and something in which I would like to pursuit further on in my life and for personally it is important to know the main stories that happen daily in Sport and BBC Sport would help me achieve this. 

1) I myself primarily use the media for entertainment and information. I use it for entertainment with social networking sites such as Twitter, Instagram and Facebook. I know believe these social networking sites play an important role in my life, I also believe that it overlaps with information as on Twitter you have a trending page and you get to see the main stories and this helps me see what is happening around the world such as if anything drastic has happened so it is sort of like the news for me by giving me information and as it is on Twitter it allows me to see different peoples opinions and views on the stuff happening in the world. I also use media for information as it would help me in every day life such as work if I find something I am stuck on I would check the internet or even to see what I have done for work is right or not or even just everyday life such as checking the weather or sports.

2) I do feel dependent on the media. This is because nowadays my phone plays an important role in my life and when I am checking my phone I am checking social networking sites and also going on Whatsapp to interact with different people. So media is a way of interacting with different people also which I believe I am now getting more and more dependent on. However you could also say that you are not that dependent on the media as before I have broken my phone and have gone a couple of days without going on my phone and as the days went by I got more used to it, but I would say I am dependent on media. 

3) Yes, I believe our dependence on the Media has changed over the past 10 years. I believe this because of the ever changing technology, from iPhone's to tablets. Media such as this now plays an important role in our everyday lives. Our school Greenford even realises this this due to the fact they now hand out tablets to every student in our school. You wouldn't have got this privilege 10 years ago. You could also say I myself wasn't dependent on Media 10 years ago has I was only 7 so I wouldn't have known what to have done with technology at that time and would have rather have asked my parents instead of going on the internet and also the fact that 10 years ago technology wasn't as good. However if you ask this question to 7 year olds now in 10 years time their answers would be different as I have seen 7 year olds who can access iPod's easily and play with them which shows they are already becoming dependent on technology and the media.  

Preliminary exercise evaluation

Preliminary exercise evaluation

In my preliminary exercise I worked with Daniel and Rohail, in our task we had to create a minimum of 30 second shot which had to include match on action, shot reverse shot and the 180 degree rule.

So overall I and my group were satisfied with our work there were some positives as well as some negatives. I am first going to start off with the positives. The positives were that we got used to the new video camera straight away and it was easily accessible as a result of this our filming was not a problem, we completed our filming in just under 3 periods this was a bonus as we then got more time to do editing, whilst filming we got to understand how the video camera works such as focus and zoom, with this in mind we tried numerous shots. We tried shots such as close ups, tracking shots, over the shoulder, medium shots and wide shots. All these shots were used for different purposes. The first shot was as if the camera was following the protagonist to see where he was going as he got to the door to open it, the shot switched to outside and we see him opening the door from the other side, this was our match on action shot, we believed this was the highlight of our filming as it was smooth and everything flowed. The next shot was of the character going down the stairs and has he was we done a close up whilst he was going down the stairs to keep the suspense up. It then went back to a wide shot where the next character was introduced and I personally believe this was our best shot as it shows a side shot of the new character and then the protagonist joins him to show they are some part of a team working together. The protagonist then turns around and so does the other character and they nod to show that something has happened there is then dialogue between the characters and the shot reverse shot takes place and the 180 degree rule is not broken. So we believed that was a success as when editing everything fitted and clicked together.

However we also believe there were some downsides to our filming as when we watched the film back the main problem was the audio and sound. As we filmed outside this caused a problem as you could hear winds in the background and couldn’t hear the dialogue as much, so this will help us in the future as if we were to film outside again we would pick a day where it is less windy or even just film elsewhere. We also nearly broke the 180 degree rule as at the end of the dialogue the protagonist walked off however we did edit this out so the 180 degree was not broken. So we will learn from this in the future. Also in one of the shots in the close up of the shoes going up the stairs the focus was not correct and also the camera kept on shaking so as a result the focus next time needs to be sorted out so it looks more clear and the filming needs to be more perfected. 

Resigned

For this task in which I did with Kabir I got a C
WWW: Well presented, key concepts noticed
EBI: Some information wasn't true such as newspapers and also images.

Adverts and psyochographics

https://drive.google.com/file/d/0B8QrL-SWqlfaR3ExZ2FvcC1vR1E/edit?usp=sharing

Psyhographics C's

https://drive.google.com/file/d/0B8QrL-SWqlfacDlJQUtIWC1tN2s/edit?usp=sharing

Disney Powerpoint

https://drive.google.com/file/d/0B8QrL-SWqlfad3UtNjJpa1NZZTQ/edit?usp=sharing#

Parallel and Contrapuntal images

Young and Rubicam test

So as you can see I got my majority in Control from the Young and Rubicam 4 C’s test, also Status being close behind it. From the feedback from Control it showed me that whatever I do in the future I will feel comfortable in doing by feeling ‘right at home’. Also that I am well motivated with a great work ethic and confidence which I agreed to at a certain extent however they also said I am very organised which I had to disagree on as I believe I am not one of the best organised people there are, also saying I wear clothes that are ‘prestige’ which I also tend to disagree with. However they also said I would be in the top of the working hierarchy which is what I am aiming to do. So therefore before I took the test I would have said I wanted to be a control/ succeed and the test agreed with me. In a near second was also Status saying stuff like I care about my image and that I am fun and friendly which I strongly agree with. So I can see why status was second in my test results. 

Brand Values

Brand Values

Nike – Nike are one of the main leading sports brands there today. They innovate in athletic footwear, equipment and accessories. They would fit into many of Dyers lines of appeal: Elite people or experts for instance has they have many famous sports people advertising their brand for e.g. in the UK Rooney and Ronaldo get advertised a lot has they are well known here. Another would be self importance and pride where if you buy these products you’d feel confident has Nike is one of the leading brands out there today.

The Nike brand is about offering the best for you

One word: Unique

Superdry – Superdry are steadily becoming one of the leading clothing brands out there today, especially in the UK. Their influences are from Japan and try to create urban clothing for all ages. Dyers line of appeal:  Rich luxurious lifestyles this is as Superdrys clothing costs a lot of money and as a result of this you would believe you are living that rich lifestyle. Glamorous places, as I said before their influences are Japan which is a glamorous city lifestyle in which they are trying to promote through their clothing.

The Superdry brand aim to differentiate themselves from the rest

One word: Differentiation

McDonalds – McDonalds are one of the biggest franchise restaurants out there today, their main objective is to provide goods and services at a good quality. They would fit into Dyers line of appeal: Happy families as everyone in the family can eat from McDonalds as they cater for all ages and also for luxurious lifestyles where you feel happy when you are eating your burger for e.g.  And finally they could also fit into the idea of glamorous places as they are all over the world for everyone to eat even in the most glamorous places.

The McDonalds brand is about offering the best possible quality

One word: Quality

Sky Sports – Sky sports are the leading sports channel around today. They provide us with many services as well as the biggest live games there. In the UK football is the dominant sport in which Sky sports provide a lot of biggest live games. They would fit into Dyers line of appeal: Successful careers as for e.g. they have David Beckham advertising them now who are considered as a role model to many people also elite people or experts as they have lots of pundits and commentators who have their expert opinions on matches being played.

Sky sports aim to be to the best sports provider

One word: Greatest

Ewing Athletics – Ewings Athletics aim to provide people with the best of basketball gear. Ewings Athletics were named after the famous basketball player Patrick Ewing, and now provide trainers, snapbacks, clothing etc. They would fit into Dyers line of appeal: successful careers as they have many basket players and singers wearing their products and advertising it for them for e.g. The Weeknd, which would make you want to buy it also.  Also rich luxurious lifestyles as Ewings clothing costs a lot of money and as a result of purchasing their products you would feel confident in what you are wearing.

Ewing Athletics aim to offer the very best products

One word: Distinctive 

Test feedback

WWW:

Some seriously impressive detail and some excellent points, especially early on.

EBI:

Editing is a weakness; most of your answer refers to camera work or sound. Remember pace, transitions. Slow motion etc. is what you are looking for.

Some good notes but more, and more organised will help you.

A big one? PARAGRAPHS. It’s very difficult to separate your points and that will cost you.

L/R: To improve I need to focus on improving drastically on editing  and on making more detailed and organised notes.