Who
are the key institutions involved in promoting the film
and how are they involved?
Universal pictures are the distributors of the movie.
Studios used were: Relativity media, Cube vision productions and rain forest films
Cube vision productions is Ice Cube's own studio in which he has made other movies.
It is out on DVD and Blu-ray, amazon and also Netflix.
Print
The magazine interview in which Kevin Hart and Ice Cube were being interviewed the interview would have a lot of writing and a lot of text to read from. This would not be targeted at a younger audience who would want to look at things that stand out and something which is unique and would normally go off task when reading these long texts and would not stay interested for long, on the other hand people who would be employed and older who were for e.g. going to work they would read this magazine as it would keep them entertained as well as getting key information about the movie and these people's lives. So there is more of a niche target audience when promoting print.
Broadcast
Ride along was promoted through broadcast through mainly TV interviews to raise awareness of the movie. This was done by the two main actors Ice Cube and Kevin Hart, these actors appeared on many TV shows and even on YouTube channels in which have different audiences. For e.g. The Jonathan Ross show has a mainstream target audience which targets families as it comes on at prime time TV and then they also appeared on SBTV which targets a whole different audience in youngsters who would predominantly listen to 'grime' music. Kevin Hart also appeared on Kiss FM which is a radio station which also targets music listeners, this could be promoted well as within the movie there is scenes with non diegetic sound. Within this they would have to keep the listeners entertained. These audiences would be wider than those in print as it would target a wider demographic as they appeared on many different shows.
E media
Ride along was promoted through E Media through mainly the social media accounts of the main characters. Kevin Hart who has 10 million Twitter followers played a key role in promoting the movie through his Twitter as well as his Facebook and Instagram due to his popularity. Ice Cube is also popular but I believe Kevin Hart in today's generation is more popular and I also believe that these two people would have different target audiences to each other. By this I mean Ice Cube would target an older generation due to him being a rapper a while ago and he may still have his core fans who would support him whereas Kevin Hart would have a newer generation of core fans in where he started off as a comedian. So by using retweets and retweeting fans these fans would feel acknowledged that one of their favourite actors are witnessing them. Also through Facebook they use videos of behind the scenes and just little promo's which are funny to keep the viewers entertained. Also through their Instagram in which they also do 15 second video's to promote their movie and images too in which they also use hashtags to get their message across in raising awareness of their movie.
I don't believe the distribution of the ride along on DVD and being released in cinemas would affect them. I say this as the movie is already out on DVD just after a couple of months being released. So it increases their chances of making profits as when the movie stopped getting released in cinemas they could then focus on promotion on the DVD which would then help them maximize their profits.
Internet piracy may have affected the distribution of the movie as you are now able to download and watch the movies online. Especially for a movie like this as many people would prefer to illegally download the movie rather than go to the cinema as it is just a comedy and not as demanding as a horror movie. This may have hindered the sales of ride along.
I believe the different platforms worked well together as each of them targeted different things but the message in each platform was to raise awareness and promote their movie. I believe synergy was also used between the three platforms as there was different types of ways in which the movie was promoted: Magazines, website and Twitter being just a couple of the examples. I believe e media would work best as I have stated they have the largest audiences as they could have all the different audiences all in one as social media is for everyone and anyone to use. Print being the least as it would only target a niche audience and also print not being in 'fashion' you could say as technology is now taking over and people would prefer to go online and get information from there instead.
The magazine interview in which Kevin Hart and Ice Cube were being interviewed the interview would have a lot of writing and a lot of text to read from. This would not be targeted at a younger audience who would want to look at things that stand out and something which is unique and would normally go off task when reading these long texts and would not stay interested for long, on the other hand people who would be employed and older who were for e.g. going to work they would read this magazine as it would keep them entertained as well as getting key information about the movie and these people's lives. So there is more of a niche target audience when promoting print.
Broadcast
Ride along was promoted through broadcast through mainly TV interviews to raise awareness of the movie. This was done by the two main actors Ice Cube and Kevin Hart, these actors appeared on many TV shows and even on YouTube channels in which have different audiences. For e.g. The Jonathan Ross show has a mainstream target audience which targets families as it comes on at prime time TV and then they also appeared on SBTV which targets a whole different audience in youngsters who would predominantly listen to 'grime' music. Kevin Hart also appeared on Kiss FM which is a radio station which also targets music listeners, this could be promoted well as within the movie there is scenes with non diegetic sound. Within this they would have to keep the listeners entertained. These audiences would be wider than those in print as it would target a wider demographic as they appeared on many different shows.
E media
Ride along was promoted through E Media through mainly the social media accounts of the main characters. Kevin Hart who has 10 million Twitter followers played a key role in promoting the movie through his Twitter as well as his Facebook and Instagram due to his popularity. Ice Cube is also popular but I believe Kevin Hart in today's generation is more popular and I also believe that these two people would have different target audiences to each other. By this I mean Ice Cube would target an older generation due to him being a rapper a while ago and he may still have his core fans who would support him whereas Kevin Hart would have a newer generation of core fans in where he started off as a comedian. So by using retweets and retweeting fans these fans would feel acknowledged that one of their favourite actors are witnessing them. Also through Facebook they use videos of behind the scenes and just little promo's which are funny to keep the viewers entertained. Also through their Instagram in which they also do 15 second video's to promote their movie and images too in which they also use hashtags to get their message across in raising awareness of their movie.
I don't believe the distribution of the ride along on DVD and being released in cinemas would affect them. I say this as the movie is already out on DVD just after a couple of months being released. So it increases their chances of making profits as when the movie stopped getting released in cinemas they could then focus on promotion on the DVD which would then help them maximize their profits.
Internet piracy may have affected the distribution of the movie as you are now able to download and watch the movies online. Especially for a movie like this as many people would prefer to illegally download the movie rather than go to the cinema as it is just a comedy and not as demanding as a horror movie. This may have hindered the sales of ride along.
I believe the different platforms worked well together as each of them targeted different things but the message in each platform was to raise awareness and promote their movie. I believe synergy was also used between the three platforms as there was different types of ways in which the movie was promoted: Magazines, website and Twitter being just a couple of the examples. I believe e media would work best as I have stated they have the largest audiences as they could have all the different audiences all in one as social media is for everyone and anyone to use. Print being the least as it would only target a niche audience and also print not being in 'fashion' you could say as technology is now taking over and people would prefer to go online and get information from there instead.
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