Ride along research

How does the industry promote the film to audiences using:

 •Print media?

http://www.iamrogue.com/news/interviews/item/10446-iar-interview-ice-cube-and-kevin-hart-talk-ride-along.html

 •Broadcast media (TV/Radio/DVD)?

•E-Media?

What are the key issues and changes taking place in each platform?

Print media is not instant and free like social media. By this I mean that on social media websites you can go on your phone at any time and check your Twitter and it is also free as all you have to do is download it. On the other hand print media such as interviews you would have to buy the magazine or some sort and unlike social media it would not update, however the print media may be in more depth than on social websites such as Twitter where you can only type 140 characters.

TV is becoming less dictated (Sky+), competition from YouTube. By this TV is being catered for everyone at any time so for e.g. if you are busy at work and you can not watch the programme you want you can easily record your programme and watch it when you come back. There is also competition from YouTube where you can also watch repeated shows and it is easier in a way as you can forward parts that you do not want to watch. 

Social media is taking over. Nearly everyone is jumping on Facebook, Twitter and Instagram. By this you can keep in touch with your friends and celebrities on a daily basis as anyone and everyone can update at any time of day. On these social websites you can also keep up to date with what's going on in the media for e.g. Kim Kardashian and Kanye West getting engaged recently. Also you could even watch videos on these sites with Instagram now allowing you to show videos for 15 seconds. This then links in to new technologies as it sort of a norm to have social networking in today's day and age and it's not just the younger audience who are changing their behaviour. I say this because there is even accounts on Twitter where you have BBC news so you can check the latest news. Also the trending page on Twitter is also helpful so you know what is being most talked about in the world and even in different areas of the world. 

Here is some information I got from the variety website:

Ride Along

Kevin Hart is looking for success as a lead actor after his stand-up show “Let Me Explain” took $30 million in theatres last summer. The pulling power of the leading men, Hart and Ice Cube, is shown in their Facebook numbers: there are 10.6 million Kevin Hart fans and 4.8 million Ice Cube fans on the platform. Taking into account the 700,000 on the page itself, “Ride Along” has more fans pre-release than Tyler Perry and his Madea character, which appeal to a similar audience.

Hart is also a force on both Twitter and Instagram, where he has 9.6 million and 5 million followers respectively and is pushing the movie to his fans with much more vigor than talent typically provides.  While “Ride Along” already has a healthy 90,000 tweets this week, including ‘Kevin Hart’ in the search terms bumps the movie up well over 100,000 – a benchmark reserved for movies that typically break at least $25 million over the opening weekend. And it sure will. YouTube also looks strong, including two very popular viral videos with over 11 million views: “Kevin’s NBA Wish” and “Ice Cube, Kevin Hart, and Conan Share a Lyft Car”