Focus Group

In the focus group I and my partner Daniel had to talk about the key features involved within our sequence and other stuff such as the audience groups, what time it’s going to be shown as well as the plot. After we had done all of this we answered questions from the rest of the group as well as getting advice from them to further improve our TV programme.

Aaron Alexander believed that we shouldn’t set our programme at the timing of our show on Friday as this is when people like to go out with their friends and family so as a result may have hindered our hopes of getting a large target audience. So to improve on this we may decide to move the programme to a Wednesday showing as shows such as EastEnders are not on at this time so it would not overlap with that show however football might be on at that time and so might lose a lot of male viewers.

Vinesh said that as our storyline could affect our viewers due to the violence and also the protagonist having split personalities that we should have a help line at the end of the show if anyone got affected. This would be beneficial to us as then we won’t get complaints to why there was no help if viewers were affected.

Another person also asked how we will show no violence as the programme as to be shown pre watershed. We will do this by not actually showing the murder occur. We got an idea from Kabir who said that instead of showing the violent scene happening we should show a shot of the house and then hair the sound of the weapon hitting the person getting killed. Also me and Daniel also came up with an idea of showing shadows to show the killing as this is also acceptable and will also get the message of the killing across. 

We believe our target audience would be 17-35 year olds. We say 17 year olds as the characters in the programme will be 17 year olds and the viewers that are 17 could relate to these characters. I also believe its best that E4 would be the best show to view it on as they have a wide target audience. The pshycographic group which we think would watch our programme would be aspirers and explorers as they are a mixture of young and materialstic and explorers like to seek discovery and try out new brands. The social group we believe would be 'B' group which involve creative people such as graphic people and links with our own TV programme which shows a different side to teenagers and problems they may face mentally, we also would cater to social groups such as 'C1' as this group may have a connection with the characters but mainly a 'B' social group.