Institution Research

Institution research

E4

·        The channel E4 was set up in 18^th January 2001

·        They are owned by Channel 4

·        The E stands for entertainment

·        Look to aim at 15-35 year olds - I believe their main audiences would be aspirers as they are materialistic and are typically younger and that is what the shows on E4 are all about. Maybe also explorers who value difference and look for instant effect and these shows need instant effect to draw the viewers in and they are also younger demographic students which links in with aspirers. I would also put them in the C2 and D category as these shows wouldn't cater to people who are in the higher paid jobs but more to people who are more blue collared workers and have jobs such as sales assistants.

·        They have many U.S imports such as The Big Bang Theory, How I Met Your Mother, 90210 and etc.

·        One of its most successful ever shows was The Inbetweeners which holds their most viewed episode of all time.

·        They got the rights to show coverage of “Friends” and “Big Brother”

·        They are known for comedy but also have coverage of documentaries, drama, entertainment, music and much more
     They have also won many awards. Hollyoaks and Inbetweeners the main shows that have won many awards for them

BBC3

·        BBC 3 was set up in 2002

·        It’s a television channel from the BBC

·        Target audience is 16-34 year olds - I believe the main audiences to BBC3 are similar to that of E4 in which I believe aspirers are the main psyhcographic audience in that they are young and these shows would appeal to them as it may relate to them in ways and also may be to do with 'attractive' characters. I also believe they appeal to the C1, C2, D category as again it would cater to people who work 9-5 and would want to watch these late shows as a stress relief and forget about their everyday lives. 

·        Their purpose is to show innovative content to younger audiences, focusing on new talent and new technologies

·        It is only on air from 7pm till 5am, so they do not clash with CBBC

·        They have a 60 second format in between shows for the latest in the news

·        BBC 3 HD launched in 10^th December 2013

·        One of its most popular shows is Gavin and Stacey and then shows such as American Dad! Family Guy etc.

·        Little Britain won many awards for BBC 3, also being its most viewed programme.

·        Also shows coverage of documentaries, sport and the news and showed football matches in 2008 African Cup Of Nations

·        They have won 7 BAFTA awards, 5 British Comedy awards, 15 television society awards and 5 rose d’Or awards with Gavin and Stacey being the show with the most awards.