Brand Values

Brand Values

Nike – Nike are one of the main leading sports brands there today. They innovate in athletic footwear, equipment and accessories. They would fit into many of Dyers lines of appeal: Elite people or experts for instance has they have many famous sports people advertising their brand for e.g. in the UK Rooney and Ronaldo get advertised a lot has they are well known here. Another would be self importance and pride where if you buy these products you’d feel confident has Nike is one of the leading brands out there today.

The Nike brand is about offering the best for you

One word: Unique

Superdry – Superdry are steadily becoming one of the leading clothing brands out there today, especially in the UK. Their influences are from Japan and try to create urban clothing for all ages. Dyers line of appeal:  Rich luxurious lifestyles this is as Superdrys clothing costs a lot of money and as a result of this you would believe you are living that rich lifestyle. Glamorous places, as I said before their influences are Japan which is a glamorous city lifestyle in which they are trying to promote through their clothing.

The Superdry brand aim to differentiate themselves from the rest

One word: Differentiation

McDonalds – McDonalds are one of the biggest franchise restaurants out there today, their main objective is to provide goods and services at a good quality. They would fit into Dyers line of appeal: Happy families as everyone in the family can eat from McDonalds as they cater for all ages and also for luxurious lifestyles where you feel happy when you are eating your burger for e.g.  And finally they could also fit into the idea of glamorous places as they are all over the world for everyone to eat even in the most glamorous places.

The McDonalds brand is about offering the best possible quality

One word: Quality

Sky Sports – Sky sports are the leading sports channel around today. They provide us with many services as well as the biggest live games there. In the UK football is the dominant sport in which Sky sports provide a lot of biggest live games. They would fit into Dyers line of appeal: Successful careers as for e.g. they have David Beckham advertising them now who are considered as a role model to many people also elite people or experts as they have lots of pundits and commentators who have their expert opinions on matches being played.

Sky sports aim to be to the best sports provider

One word: Greatest

Ewing Athletics – Ewings Athletics aim to provide people with the best of basketball gear. Ewings Athletics were named after the famous basketball player Patrick Ewing, and now provide trainers, snapbacks, clothing etc. They would fit into Dyers line of appeal: successful careers as they have many basket players and singers wearing their products and advertising it for them for e.g. The Weeknd, which would make you want to buy it also.  Also rich luxurious lifestyles as Ewings clothing costs a lot of money and as a result of purchasing their products you would feel confident in what you are wearing.

Ewing Athletics aim to offer the very best products

One word: Distinctive