Codes and conventions of ill manors trailer

1)      What are the typical codes and conventions of film trailers – what information is usually provided?

·         Production logo/distribution logo

·         Plot summary

·         Voice over

·         Cast/credit/studio/information

·         Titles of movie

·         Stars shown often

2)      How are trailers distributed?

From what I have researched on how trailers are distributed I have found out that usually trailers are distributed by the same studios that produced them i.e. Warner Bros distributes Harry Potter films

3)      Ill manors uses trailer convention as they show a plot summary where many of the characters are introduced and there is also a suspense that is being built up. It also has a voice over which is also a song which is telling a story which is kind of different but still is a convention. The titles of the movie are also shown at the end of the sequence as well as quotes from newspapers which give a second hand opinion on the film which could persuade viewers to go watch the movie.

4)      I believe the target audience of this movie would be mainly teenagers but also a much wider audience. There is many USP’s in the trailer, one of them being in London so that many of the viewers can relate to it and is sort of like a lesson for them. Also another USP would be that Plan B who is a famous rapper is the narrator and by him having fans these fans who have a liking of his music would want to watch the movie, another fact being that he produced the movie.

5)      The genre has been presented in a kind of dull way in which you don’t see many colourful and happy things. The setting is in mainly rural parts of London which is mainly not in the city and places where you would find it hard to live. The music also adds something to it as the narrator’s voice is deep and it gives that edgy feeling of something going to happen. There are many different types of editing where you see shots being editing quickly so we don’t see something for longer than at least 5 seconds, this could be done to keep up the suspense within the trailer and not wanting to give so much away.