Wednesday, 20 November 2013
Tuesday, 19 November 2013
Monday, 18 November 2013
Tuesday, 12 November 2013
Young and Rubicam test
So as you can see I got my majority in Control from the Young
and Rubicam 4 C’s test, also Status being close behind it. From the feedback
from Control it showed me that whatever I do in the future I will feel
comfortable in doing by feeling ‘right at home’. Also that I am well motivated
with a great work ethic and confidence which I agreed to at a certain extent
however they also said I am very organised which I had to disagree on as I
believe I am not one of the best organised people there are, also saying I wear
clothes that are ‘prestige’ which I also tend to disagree with. However they
also said I would be in the top of the working hierarchy which is what I am
aiming to do. So therefore before I took the test I would have said I wanted to
be a control/ succeed and the test agreed with me. In a near second was also
Status saying stuff like I care about my image and that I am fun and friendly
which I strongly agree with. So I can see why status was second in my test
results.
Monday, 4 November 2013
Brand Values
Brand
Values
Nike – Nike
are one of the main leading sports brands there today. They innovate in
athletic footwear, equipment and accessories. They would fit into many of Dyers
lines of appeal: Elite people or experts for instance has they have many famous
sports people advertising their brand for e.g. in the UK Rooney and Ronaldo get
advertised a lot has they are well known here. Another would be self importance
and pride where if you buy these products you’d feel confident has Nike is one
of the leading brands out there today.
The Nike
brand is about offering the best for you
One word:
Unique
Superdry –
Superdry are steadily becoming one of the leading clothing brands out there today,
especially in the UK. Their influences are from Japan and try to create urban
clothing for all ages. Dyers line of appeal: Rich luxurious lifestyles this is as Superdrys
clothing costs a lot of money and as a result of this you would believe you are
living that rich lifestyle. Glamorous places, as I said before their influences
are Japan which is a glamorous city lifestyle in which they are trying to
promote through their clothing.
The Superdry
brand aim to differentiate themselves from the rest
One word:
Differentiation
McDonalds – McDonalds
are one of the biggest franchise restaurants out there today, their main
objective is to provide goods and services at a good quality. They would fit
into Dyers line of appeal: Happy families as everyone in the family can eat
from McDonalds as they cater for all ages and also for luxurious lifestyles
where you feel happy when you are eating your burger for e.g. And finally they could also fit into the idea
of glamorous places as they are all over the world for everyone to eat even in
the most glamorous places.
The
McDonalds brand is about offering the best possible quality
One word:
Quality
Sky Sports –
Sky sports are the leading sports channel around today. They provide us with
many services as well as the biggest live games there. In the UK football is
the dominant sport in which Sky sports provide a lot of biggest live games.
They would fit into Dyers line of appeal: Successful careers as for e.g. they
have David Beckham advertising them now who are considered as a role model to
many people also elite people or experts as they have lots of pundits and
commentators who have their expert opinions on matches being played.
Sky sports aim
to be to the best sports provider
One word: Greatest
Ewing
Athletics – Ewings Athletics aim to provide people with the best of basketball
gear. Ewings Athletics were named after the famous basketball player Patrick
Ewing, and now provide trainers, snapbacks, clothing etc. They would fit into
Dyers line of appeal: successful careers as they have many basket players and
singers wearing their products and advertising it for them for e.g. The Weeknd,
which would make you want to buy it also. Also rich luxurious lifestyles as Ewings
clothing costs a lot of money and as a result of purchasing their products you
would feel confident in what you are wearing.
Ewing
Athletics aim to offer the very best products
One word: Distinctive
Test feedback
WWW:
Some seriously impressive detail and some excellent points,
especially early on.
EBI:
Editing is a weakness; most of your answer refers to camera
work or sound. Remember pace, transitions. Slow motion etc. is what you are
looking for.
Some good notes but more, and more organised will help you.
A big one? PARAGRAPHS. It’s very difficult to separate your
points and that will cost you.
L/R: To improve I need to focus on improving drastically on
editing and on making more detailed and
organised notes.
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