The key conventions that help you identify the
print text are the writing. The writing is made to stand out and is all in the
same font. There is also a catchy line or slogan such as from the DVD cover ‘from
the explosive star of the Sweeney’ which is something to draw the reader in.
There is also the main image in which everyone will notice first and in the
images they signify something to such as in one of the print texts they are
holding a gun which gives you an indication of what the film is going to be
about. Obviously the main title of the film is shown in bold and is the most stands
out thing on the cover apart from the image. You may also get brief information
to about the movie itself or even quotes from other sources.
- What design features help identify the Ill
Manors brand?
The design features which help identify the Ill
Manors brand are I believe Plan B himself. As he is the producer of the movie and
also the narrator and he helps identify the brand as in Plan B himself. Also
there is like a setting introduced in the back ground which is in London which
also helped the brand as it helps you discover where the setting is. The
characters on the cover may also give you an indication of the brand too and
what they are wearing and also gives you a brief introduction of what the movie
is going to be about. Also the colour of the print texts is also helpful in identifying
the brand as they are dark colours which would make you think that the actual
story is dark and gloomy and not many happy things going on within the movie.
- What examples of synergy can you find with the
broadcast platform or other print examples?
The synergy I can see between the different
platforms is that in the different types of ways of advertising the font of the
writing stays the same and also the main image is also near enough the same in
most types of advertising. So they would want to keep everything the same so
everyone knows what it is about
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