Ride along part 2

How is the film promoted through...

Print
Ride along is promoted through print in ways such as interviews. One particular interview in which I have seen which is related with Ride Along is the interview with the main stars Kevin Hart and Ice Cube in which they talk about their relationships together and praise each others work ethic. Ice Cube said  'You’re making the crew crack up,but when we’re shooting, you ain't got no energy. What the fuck?' He’s not like that. He’s an Energizer bunny. I don’t know if it’s coffee or cocaine.' This shows us that Ice Cube is speaking highly of his partner within the movie and that they have a good working partnership. They also go on to speak about other movies they have done with Kevin Hart also going to appear in think like a man which is a big movie in America.

Broadcast
In broadcast the two main actors appeared in many interviews in both England and America to promote their movies. Kevin Hart had interviews on the morning and on the Ellen show in America where he did not just talk about the movie but about his life. This helps promote him as well as the movie especially being on a show such the Ellen show which has a massive range of audiences so at the same time he could have been widening the target audience of ride along. He also has an interview with Kiss FM which you could hear and also listen to if you go on YouTube and within this interview he was being funny as it was on radio and he needed to keep the listeners listening. Ice Cube had an interview with Jonathon Ross in which he also promoted the movie as well as his personal life and on all three shows the pair showed humour which could give the audience an indication of how it is going to be in the movie. They also done interviews together and one was on SBTV which is a music channel on YouTube where you get to listen to up and coming artists in the UK scene this again would help broaden their target audience. This particular interview was a Q and A with fans which allows the fans to interact with these famous people which is a good way of promoting the movie as the fans would believe they are getting noticed and then may go on and watch the movie and so on.

E- media 
Both of the main characters also promoted the movie through social media: Twitter, Facebook and Instagram. On these sites they promoted the movie by showing images and behind the scenes action and even some videos to go and watch the movie. They also done stuff such as retweeting fans who went to watch the movie and so they get recognition. On Instagram you can also show 15 second video clips and this was another way of promoting their film which was like a short snippet of the movie. What I saw from Ice Cube's accounts is that he rarely used to update his profiles before but due to his new movie being released he started to Tweet and post new stuff on a regular basis, this shows that social media is becoming ever important in our daily lives and is sort of becoming a norm to check our social media accounts on a daily basic. On the other hand with Kevin Hart he has 10 millions followers on Twitter and also a lot on Instagram and Facebook which shows he has a very large fan base and this would have been beneficial for promoting the film due to his popularity and he also helped the official ride along twitter account gain more followers just by promoting it in on his official account. There is also the ride along website where you get behind the scene action as well as meeting all the characters.

Similarities between each of the platforms 
The main similarity between the three platforms is that they are each trying to promote the film and also the main characters at the same time. I believe in this movie the ride along as well as promoting the movie they are also trying to entertain the audiences that are within the three media platforms. As well as this they are informing the different viewers also, such as when the movie is going to be out and what the movie is going to be about etc. So each different platform as the same intention in that trying to get the message across to people to watch the movie and raising awareness of the movie.

Differences
The main difference between the three different platforms I believe is that they are targeted at different audiences. The print platform would be targeted at people who are at work in their 30's and older who when they are going to work would read the newspaper or a magazine and read the articles about ride along in the. You then have broadcast where it is targeted at a much wider audience in which you could say all ages above 15, I say this because I have stated that they promoted the movie on shows such as Jonathon Ross which is a prime time TV show and then on sites such as SBTV which is for younger people and Kiss FM which is music for a certain type of genre. The audiences for Jonathon Ross, SBTV and Kiss FM would vary hence broadcast targeting wider audiences. Social media is becoming the biggest target audience of all as everyone and anyone can make a social media account and follow famous people and so with Kevin Hart sending out a tweet anyone can see this tweet even if you don't have Twitter other people could tell you and you could also hear about what someone as tweeted, so the age group for social media doesn't really have an age limit. 

Ride along research

How does the industry promote the film to audiences using:

 •Print media?

http://www.iamrogue.com/news/interviews/item/10446-iar-interview-ice-cube-and-kevin-hart-talk-ride-along.html

 •Broadcast media (TV/Radio/DVD)?

•E-Media?

What are the key issues and changes taking place in each platform?

Print media is not instant and free like social media. By this I mean that on social media websites you can go on your phone at any time and check your Twitter and it is also free as all you have to do is download it. On the other hand print media such as interviews you would have to buy the magazine or some sort and unlike social media it would not update, however the print media may be in more depth than on social websites such as Twitter where you can only type 140 characters.

TV is becoming less dictated (Sky+), competition from YouTube. By this TV is being catered for everyone at any time so for e.g. if you are busy at work and you can not watch the programme you want you can easily record your programme and watch it when you come back. There is also competition from YouTube where you can also watch repeated shows and it is easier in a way as you can forward parts that you do not want to watch. 

Social media is taking over. Nearly everyone is jumping on Facebook, Twitter and Instagram. By this you can keep in touch with your friends and celebrities on a daily basis as anyone and everyone can update at any time of day. On these social websites you can also keep up to date with what's going on in the media for e.g. Kim Kardashian and Kanye West getting engaged recently. Also you could even watch videos on these sites with Instagram now allowing you to show videos for 15 seconds. This then links in to new technologies as it sort of a norm to have social networking in today's day and age and it's not just the younger audience who are changing their behaviour. I say this because there is even accounts on Twitter where you have BBC news so you can check the latest news. Also the trending page on Twitter is also helpful so you know what is being most talked about in the world and even in different areas of the world. 

Here is some information I got from the variety website:

Ride Along

Kevin Hart is looking for success as a lead actor after his stand-up show “Let Me Explain” took $30 million in theatres last summer. The pulling power of the leading men, Hart and Ice Cube, is shown in their Facebook numbers: there are 10.6 million Kevin Hart fans and 4.8 million Ice Cube fans on the platform. Taking into account the 700,000 on the page itself, “Ride Along” has more fans pre-release than Tyler Perry and his Madea character, which appeal to a similar audience.

Hart is also a force on both Twitter and Instagram, where he has 9.6 million and 5 million followers respectively and is pushing the movie to his fans with much more vigor than talent typically provides.  While “Ride Along” already has a healthy 90,000 tweets this week, including ‘Kevin Hart’ in the search terms bumps the movie up well over 100,000 – a benchmark reserved for movies that typically break at least $25 million over the opening weekend. And it sure will. YouTube also looks strong, including two very popular viral videos with over 11 million views: “Kevin’s NBA Wish” and “Ice Cube, Kevin Hart, and Conan Share a Lyft Car”

media evaluation draft

In the MEST2 of Media Studies we the media students had to make a production and print work which was part of our coursework. The production we had to make was an opening sequence of a new programme which would be starting, so we would have to do a two minute sequence to promote our new programme. I worked with Rohail and Daniel in my production and we believed that the institution that would distribute our new programme would be E4 as it would be something similar to what you would watch on E4 already and our pre production also helped us come up with this conclusion. The print work involved making a front cover of a magazine in where our production would be promoted and also a double page spread to also promote the movie or some of the actors, I chose the route of an interview with the main actor in our production.

Within our pre production we did some research that would help us with our production. Firstly we done some research on similar programmes to the genre of E4, this included shows such as Top Boy and Luther. We then analysed the opening sequence of these shows and described things such as mise-en-scene and camerawork as well as talking about the target audiences of these shows. Here is an example of the research I carried out on Top Boy and the camerawork: “We then get an idea of who the main characters may be has the camera starts to focus on three main characters. One character is in his house who can see everything and at one stage we see an over the shoulder shot of him and also various other shots such as close ups to see his emotion...” After this I then done research on institutions such as E4 and BBC 3 which were the two channels which we believed were best suited to distribute our production. Within the research we had to search up about the history and things such as the most successful shows on these channels. We then highlighted our target audience of the shows, using psychographics and demographics to profile our audience. We done this through the research we carried out and also held out a focus group in where we pitched our plan of the movie and the timings we believed were best suitable. The feedback we got from the focus group were that we should think about changing the timings of our show from a Friday as this when most of the people who we are targeting for our show are going out and maybe a Wednesday instead due to programmes such as Eastenders not being on. We also got feedback such as showing a help line at the end of the show due to the plot of the production and also ways on how we could show violence in a less drastic way due to the show being shown during pre watershed.

We believe our target audience would be 17-35 year olds. We say 17 year olds as the characters in the programme will be 17 year olds and the viewers that are 17 could relate to these characters. We also believe it would target a more male audience due to most of the characters being male and with violence being involved it would most likely cater towards males. I also believe its best that E4 would be the best show to view it on as they have a wide target audience. The psychographic group which we think would watch our programme would be aspirers and explorers as they are a mixture of young and materialistic and explorers like to seek discovery and try out new brands. The social demographic group we believe would be 'B' group which involve creative people such as graphic people and links with our own TV programme which shows a different side to teenagers and problems they may face mentally, we also would cater to social demographic groups such as 'C1 and C2' as this group may have a connection with the characters, they are most likely to be working class and as our show is shown at prime time TV for when families are all home together back from work and school they can watch our show after dinner, but mainly a 'B' social demographic group. As we said our psychographic group we believe would aspirers and explorers who are a younger audience, we believe these audiences would listen to rap and R&B music as this type of music is in at the moment and these groups want to be hip and unique so they would listen to music of people such as Tyler the creator and Kendrick Lamar. They would also watch other shows that are similar to this such as Top Boy as this also links in with rap music as some of the actors such as Kano who is one of the main actors in the movie is a rapper. So our target audience can relate to this. If we had done something differently to target our audience we could have maybe targeted a female audience also, by this we could have had maybe a female actor within our opening sequence so that females had something to relate to also, this would have widened our target audience. Also as our show is being shown on prime time TV we could have done maybe more to target mainstreamers as they are the biggest target audience and this too would have also widened our target audience.

Our TV opening sequence is a drama which would be shown on E4 and it involves a schizophrenic and the opening sequence shows us what the schizophrenia does to him. One of the key moments within our opening sequence included the flashbacks of our main character Viraj. This would give the viewers an indication of his schizophrenia, we showed this by showing Viraj when he was sleeping and then him having problems whilst sleeping and then going to the part where he killed someone and to show it was a flashback the scene was fuzzy.

In my print work we had to make a front cover and a double page spread which was linked with our production ‘The Carnage’. I believe my front cover met the key conventions of magazine front covers in many ways. One way is the title of the magazine is in the top third of the magazine on my magazine it was ‘The Carnage’, another convention was that there was a central image and my central image is of Viraj and all the focus is on him as he is the main character. I also had cover lines on my magazine on both sides of Viraj, some of my cover lines were linked with E4 who were going to be distributing my magazine, my cover lines included things such as ‘Troy’s Challenge’ who is a new and upcoming magician on E4 so I would be promoting other shows on E4 but not direct rivals. In my magazine there is also a colour scheme which is a dark red and a dark purple I believe these colours interlinked each other well and they do not look out of place. I chose the red which is related to blood and The Carnage and I chose the purple as I believe it assisted the red well and also purple links with E4 also. Finally I also included as it is a souvenir magazine a little sticker stating that it is free inside the independent, making sure that it is clear and that nothing is misunderstood. Within my double page spread I also met the key conventions, as my double page spread was an interview I had to put my questions in columns as it would look like in professional magazines and I also added a quote next to the interview as a little teaser. Also at the top of the interview I included some cover lines introducing Viraj and a little slogan saying ‘sky is the limit’ so that the readers get a better indication of him. On the page before the interview I included a main central image of Viraj which was a close up and I believe it went well with my double page spread. Finally at the bottom of both pages I included the page numbers, website and the date which is a key convention of double page spreads. I believe the main weaknesses in my print work were the information I needed to include especially on the front cover. By this I mean that I had to adapt my front cover numerous times, this included changing the font as I felt it never stood out and didn’t actually look like a magazine but instead a poster, also that my cover lines weren’t going to connect with the reader and at one stage my cover lines included my competitors such as Dexter and I would have been promoting my competitors which wasn’t the most clever thing to do and also spacing in a way that some spaces on my magazine looked empty and I needed to change that so it actually looked like a magazine. Whereas on the other hand I found it easier to do the double page spread as I wrote out the interview and as the image I picked fitted perfectly in a way that my image was on one side and I had space to write on the other side. The main problems were adjusting the cover lines to make it realistic to Viraj as at first they were not realistic.

I believe the representation of young people we created in our production were the stereotypical views in how young people are portrayed in the media. By this I mean young people are shown as folk devils in today’s society in a way that they are letting everyone down and you can see this through our production in that a teenager kills another person, but as a condition which could link to today’s society in a way that people may not understand why these young people commit these crimes which links to the theory of Dyer in exaggerated views and targeting the weak people in society and in this case it is the young people. Also the theory of Medhurst would be used within our production in that the stereotypical views of young people would be used as a short hand within our production as all young people do is cause trouble. Also as there are only males that are acting within our production it links to Berger and his theory of ‘Men act women appear’ but in this case there was no women appearing and that men are the more masculine and have the power as they are the only ones who can commit crime. I believe it would have been hard for us to subvert stereotypical views of young people within our production as we involved a killing of a young person by a young person so this wouldn’t exactly have subverted the stereotypical views of young people. 

Ill Manors social networking questions

1. How many 'likes' has the Ill Manors film page had

The Ill manors Facebook page has 30,137 likes. 

1. What is the top of the page promoting?

The top of the page is promoting the Ill Manors DVD

On their Facebook account there was links to exclusive clips from the movie and links to songs within the movie of Plan B’s to raise awareness and promote the movie as well as him at the same time. The ways in which they promoted the movie and the DVD was by doing competitions and also chances to meet the Ill Manors cast at HMV. They also done this through newspaper articles and through awards in which ill manors won, showing that the movie was a success and that you should go watch the movie. Also through promoting the music of Plan B's music videos the movie was being promoted at the same time as they are linked with each other. Also they promoted the movie and DVD through the graffiti campaign to get people who like graffiti involved within the movie and help them get their message across. 

The way in which Ill Manors promoted the movie on Twitter was through mainly audience interaction and famous people also. By audience interaction I mean they would use hash tags to get the audience involved and also retweet fans and people who have watched the movie. They also retweeted different celebrities and tweeted them who watched the movie. This would also promote their movie as people would think if these celebrities watched the movie then it must be a good movie that is a must watch and these people would want to follow in their footsteps. They used images such as images from the movies and also images of people going to watch the movie to show again they care about the people who watch the movie and would notice them. The tag London feed I believe helped promote the film and target their audience as the film would relate to the what they are doing, by this I mean graffiti and these younger audiences would be targeted and this is a way of targeting them in a way in which is something they do and something that interests them. They promoted the film in the cinemas and DVD by again using retweets of fans and also the cast of the movie so that people could see the cast of the movie and if they wanted to follow them they could as well. 

Ill Manors has been promoted through Instagram mainly through Plan B’s personal account. This has done by images of when the movie is coming, when his new music which is linked to the movie is coming out and also behind the scene images. Linking this to a synergy, the image in which Plan B is promoting his music could be linked to when he is having an interview with Fearne Cotton on Radio 1 in which he also is promoting his music. So on both he is promoting his music but in different ways. Another piece of synergy is when he is promoting his new single this is linked in with the actual video of his new single in which they are both promoting the film as well as his music. I believe the hash tags have to be consistent as they would want to get these hash tags trending so that everyone is talking about it, it is sort of like word of mouth but on social networking instead. 

YouTube

Plan B’s YouTube channel was used to promote the movie as well as his music. As from his music his movie is also being promoted and you can see from the header from his YouTube channel the main image is promoting his album. Synergy is used as he is promoting his music which he has done in interviews in which he has appeared in such as Soccer AM and the Jonathan Ross show. You can also see links to his Facebook, Twitter and Souncloud where he will be promoted more. Souncloud is where you could listen to his music and Facebook and Twitter would be to see what he is currently doing and keeping up to date with him as well as the movie Ill Manors. 

Ill manors: Tag London campaign

1) To summarise Ill Manors Tag London campaign I would say that they are disagreeing with what is said in most of the media and they want change. They are trying to get their message across in their own unique way. They say stuff such as blaming the government for the problems being caused as if they are pointing the finger at them. It is sort of like they are backing themselves up as if they are having an argument with someone. It is also as if the people who are tweeting sound angry also. 

2) I believe the ill manors tag London campaign helped to promote the film as it allowed people on Twitter to interact with the movie. As the Twitter account said if you tweet us what you think of the current climate in the UK we will respond to this and graffiti it and this kind of links in with in the movie as the movie itself shows different views to what the media show us so it is as if they are giving you a chance to spread your message and even be a part of the ill manor project. 

3) There are links between the ill manors campaign as they are trying to get their messages across. They may be different messages but they are all trying to send out messages to their viewers. This is from the broadcast in where Plan B may have interviews with talk shows to magazine articles which is similar to the ill manors campaign as they all promoting the movie and giving you a way of interacting with things to do with ill manors.

4) I believe this type of a campaign may be more successful that traditional campaigns as it is using Twitter and social networking to promote themselves. In today's modern society technology is an important asset to the way we live and e media is becoming more and more important. So by ill manors using this campaign through twitter and using hash tags they would be targeting a wide target audience due to the fact that e media may be more important than broadcast and print nowadays. Also through Twitter they are able to target a much wider audience as well as the campaign itself being different and unique. 

5) WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS
This would appeal I believe mainly to struggler's as this tweet may be related to them in the way that the poorer are getting poorer. Also to a a more D demographic which relates to what I said about psycographics. This could be related to the interview in which Plan B appeared on Soccer AM as their target audience may be to similar targets audiences of that tweet.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN
This would appeal to I believe to explorers as for e.g. they try new brands and individualism and this tweet highlights this, I say this as the tweet is going against Cameron and expressing their own views. The demographics this would relate to would be C1, C2 and D as you would associate  

#ILLMANORS INCLUSION NOT EXCLUSION.
I believe this would appeal to strugglers as this group would relate to the tweet. Inclusion not exclusion shows that they want to be part of society and not be outsiders and this is what strugglers are seen in society who seek escape. The demographics I believe this would relate to would C2, D and E because they are more the lower class and may feel they are outsiders when it comes to society.

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
I believe this would appeal to exlporers as they try to seek discovery and seek difference and try brands in the first try. By this I mean the tweet is comparing the trainers and teenagers to rich people and expenses which are equivalent in their terms. The demographic would be C1, C2 and D as this tweet would relate to them and is something they would think about.

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.
This would relate to mainly all the psycographic groups as all groups would be affected from mainstreamers to strugglers as this tweet highlights that the whole of London is calling and the city is crumbling and that something should be done. Likewise with demographics in that it would appeal to all demographic groups as it relates to everyone in London 

LR paragraph on social networks

So as I have stated the e media platform of social networking is used for mainly interaction with audiences and also entertainment. However I believe it is different in certain aspects of the other two media platforms. Within broadcast there are trailers and these trailers are more to inform audiences of what the film is going to be about and stuff such as when the film is going to be released this is all information for the audiences. Social networking has a different purpose to this as it is used mainly for interaction with fans. Also social networking is different to print and more particular magazine interviews as this contains information on maybe the film or Plan B himself and his life. This on the other hand is similar to broadcast as they both give out information to the viewers. However all three are different as they may target different audiences, as Twitter may mainly focus on the younger audiences the trailer maybe a bit older age group and magazine articles may be for those who are going to work. Relating this to physocographics as the Twitter audience may be aspirers who are aspiring to become like Plan B, Trailers would be for the mainstream as trailers are watched by most people if they want to know information about a particular movie and the magazine articles may be for reformers who are materialistic in what they want. The demographics may not be that different for each of the groups, as they would all mainly be D. C1. C2 and maybe even B. 

Ill manors social networking

There are different techniques in which Ill Manors was used to promote the film on social networking sites. The three main social networking sites which were used were Twitter, Facebook and Instagram. This was done by the official Ill Manor’s accounts and Plan B’s own account. Through Twitter the techniques which were used were things such as competitions such as “win a copy of Ill Manors”, other things such as telling their followers of the awards they are up for showing how far the film got. Also offers on buying the DVD and also links to Plan B’s own life such as the awards he is up for. The Twitter account also retweeted fans that were tweeting about the film; this shows that they take notice of their fans which could then make the fans buy his album as they would feel appreciated.  On their Facebook account there was links to exclusive clips from the movie and links to songs within the movie of Plan B’s to raise awareness and promote the movie as well as him at the same time. On Plan B’s Instagram account he put up pictures of the movie and album which adds to promotion has his fans would see this and also putting up images of behind the scenes and on set so his fans get an idea of how it was filming Ill Manors. Also on his Twitter account he tweeted stuff such as where his latest tours were going to be heading to promote himself as well as the movie. 

GTA Exam

Different print adverts ill manors

1. What are the key conventions that help you identify the print text?

The key conventions that help you identify the print text are the writing. The writing is made to stand out and is all in the same font. There is also a catchy line or slogan such as from the DVD cover ‘from the explosive star of the Sweeney’ which is something to draw the reader in. There is also the main image in which everyone will notice first and in the images they signify something to such as in one of the print texts they are holding a gun which gives you an indication of what the film is going to be about. Obviously the main title of the film is shown in bold and is the most stands out thing on the cover apart from the image. You may also get brief information to about the movie itself or even quotes from other sources.

1. What design features help identify the Ill Manors brand?

The design features which help identify the Ill Manors brand are I believe Plan B himself. As he is the producer of the movie and also the narrator and he helps identify the brand as in Plan B himself. Also there is like a setting introduced in the back ground which is in London which also helped the brand as it helps you discover where the setting is. The characters on the cover may also give you an indication of the brand too and what they are wearing and also gives you a brief introduction of what the movie is going to be about. Also the colour of the print texts is also helpful in identifying the brand as they are dark colours which would make you think that the actual story is dark and gloomy and not many happy things going on within the movie.

1. What examples of synergy can you find with the broadcast platform or other print examples?

The synergy I can see between the different platforms is that in the different types of ways of advertising the font of the writing stays the same and also the main image is also near enough the same in most types of advertising. So they would want to keep everything the same so everyone knows what it is about